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Intelligent Marketing Investment ™ Data • Analytics • Tools • Strategy |
Anthem Marketing Solutions helps clients increase the long-term value of their customers, period. We deploy an array of structured analytic tools and methodologies to develop insight-driven strategies from all available data sources. Big Data? We were dealing with multiple streams and large volumes of data long before anyone thought to put that label on it – and we understand it’s not about handling the scale, but distilling the right insights no matter what the volume or the source, and taking that to action. Anthem’s team combines a heritage in traditional direct marketing with cutting-edge media savvy, allowing our solutions to apply equally and effectively across both analog and digital channels including mobile, social, and other emerging media platforms.
Experience
Our passion and expertise is in helping clients acquire
customers,
retain and expand their base, and maximize lifetime
value.
We saved one client $3.5 million, and we'd love to do the same for you. more »
Online vs. In-Store: Brick and Mortars Price-Match To Gain Competitive Edge
The fifth installment of our bi-annual pricing study is now available!
Results show that overall, the in-store channel holds a slight advantage with 55% of the observations favoring this channel. This along with other new findings align with announced strategies of many brick-and-mortar retailers to price-match against online retailers, in an effort to combat the "showrooming" phenomenon.
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