Anthem Marketing Solutions helps clients increase the long-term value of their customers, period. We deploy an array of structured analytic tools and methodologies to develop insight-driven strategies from all available data sources. Big Data? We were dealing with multiple streams and large volumes of data long before anyone thought to put that label on it – and we understand it’s not about handling the scale, but distilling the right insights no matter what the volume or the source, and taking that to action. Anthem’s team combines a heritage in traditional direct marketing with cutting-edge media savvy, allowing our solutions to apply equally and effectively across both analog and digital channels including mobile, social, and other emerging media platforms.



Did You Know...


The Results are in and they're fantastic!


We just finished helping one of our clients make a foray into targeted marketing on Facebook, using a segment-focused custom audience campaign to drive retail store traffic. We proved we can increase repeat purchase rate at a very low cost per contact - CPM < $1.00. Time to expand this program!



ONLINE VS. IN-STORE: STUDY SHOWS ONLINE CHANNEL WINNING THE PRICE WARS


The seventh installment of our semi-annual pricing study is now available!

The 7th installment of our semi-annual pricing analysis "Deal Seeking: Online vs. In-store" has just been released. The new results suggest that the online channel is gaining a price advantage at all price tiers and has forced brick-and-mortar retailers to move to price parity in many categories.

 

  
  
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