Anthem Marketing Solutions Joins Independent Agency Periscope
Data-driven company deepens capabilities of the Minneapolis-based agency
Minneapolis (September 15, 2017) — Anthem Marketing Solutions, a leader in data-driven marketing, is joining Periscope, one of the top five independent agencies in the nation. The acquisition, completed earlier this summer, creates a powerhouse firm with the ability to serve clients in data and beyond.
Anthem has deep experience in diagnostic, predictive and prescriptive analytics, and also focuses on database marketing, journey mapping and loyalty services. The marketing firm’s retail client expertise is a perfect fit with Periscope’s clientele and integrated abilities.
“Periscope is one of the best partners we could find in this industry, and to take this journey with,” said John Keenan, new EVP/Marketing Analytics at Periscope. “We were impressed with the company’s vision and leadership; Periscope being an independent Midwest firm was perfectly suited for our goals and mindset, and being able to combine our capabilities with an integrated firm made sense for our future.”
Anthem’s workforce is being fully integrated into Periscope. Founder John Keenan, who previously worked with agencies like Wunderman and Leo Burnett, joins Periscope’s executive committee as EVP/Marketing Analytics. Partner Chris Carroll, who helped shift the brand’s focus to serving clients with big data analysis needs, becomes Managing Director of the Chicago office.
“Periscope has prided itself on being an integrated, creatively driven full-service agency; bringing in the Anthem team bolsters our data and analytics capabilities and is important for both us as an agency, and for our clients, to stay competitive,” said Liz Ross, CEO of Periscope.
Periscope will evolve the existing Anthem Chicago office into a full-service Periscope arm, providing services for current Chicago-based clients, and complementing the current analytics offerings out of Minneapolis.
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Bridgestone, Cox Communications, ExxonMobil, Great Clips, Intuit, Kelley Blue Book, Petco, Target, Toro, Trolli, UnitedHealth Group, Walgreens, Welch’s and more. Learn more at www.periscope.com.