Written by summer intern Terri Shih.

With summer coming to a close, families are gearing up for the annual back to school hunt, searching for this season’s newest trends and must-have school items....

Posted by Hallie Borden on 08/31

Loyalty • (0) Trackbacks • Permalink

For Tasti-D-Lite, a 50-outlet frozen dessert chain? At first glance, this doesn’t seem to make sense. But there has been a lot of buzz recently about how brands can capitalize on location-based...

Posted by jkeenan on 08/16

Loyalty • (0) Trackbacks • Permalink

A recent article in the Wall Street Journal touches on what we’ve been discussing in depth at the Anthem office. Restaurants are slowly beginning to launch loyalty programs after proven success...

Posted by Hallie Borden on 08/10

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Not too long ago we posted a note about a Papa John's Facebook promotion. Our take at the time was that it wasn't that exciting because we didn't expect it to reach that many consumers, certainly...

Posted by jkeenan on 08/04

Web 2.0 • (0) Trackbacks • Permalink

Over the past several years I have watched with interest as various publishing businesses have tried to buy loyalty from readers/viewers, and have wondered how the cost of these initiatives can be...

Posted by jkeenan on 07/21

Advertising • Loyalty • (0) Trackbacks • Permalink

I thought this recent piece by two of the key players at hot digital shop R/GA provided a pretty interesting perspective on mass vs. digital media investments. Their main thesis is summed up in a...

Posted by jkeenan on 07/19

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Innovative vacuum company, Dyson, is making headlines with its newest product.

The “Air Multiplier,” known to common-folk as the “fan” has taken a revolutionary step in design and engineering by...

Posted by Hallie Borden on 07/14

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Target announced recently that they are making a substantial change in the way that they reward holders of their proprietary charge cards, shifting from an accumulation strategy to an immediate...

Posted by jkeenan on 07/06

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While scanning a recent Adage ranking of the most watched commercials this week, I couldn't help but notice an interesting contradiction.

Apple has been the subject of quite a bit of...

Posted by Hallie Borden on 07/01

Advertising • Web 2.0 • (0) Trackbacks • Permalink

This summer, the price of ground beef is rising with the temperature. As burger joints enter their prime season, they're faced with an interesting challenge— to discourage burger sales.

With...

Posted by Hallie Borden on 06/21

Advertising • General • Loyalty • (0) Trackbacks • Permalink