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Analytics | Data | Tools | Strategy
66%
Effective rate for Linked in, the most successful social media platform for B2B content marketers
B2B Marketing
96%
Percent of millenials who are using restaurant loyalty programs
SoftwareAdvice.com
13.4
Average number of loyalty program memberships, per person
Bond
31%
Percent of Consumers Willing to Recommend Providers/Brands to Others
Accenture
40%
Percent of customers who purchase from a competitor because of their reputation for great customer service
Zendesk
22%
Instagram effectiveness rate for B2B content marketers
B2B Marketing
73%
Percent of consumers cite price and value as the leading factor that determined brand loyalty
Support.com
55%
Twitter effectiveness rate for B2B content marketers
B2B Marketing
58%
Percent of total membership in loyalty programs not actively participating in memberships
Colloquy
37%
Percent of Millennials that strongly agree that loyalty and rewards programs encourage them to visit specific restaurants over others
Technomic
48%
Percent of consumers that purchase lunch away from home at least once a week
Technomic
15.497%
Growth of personal consumption expenditures since 2009
Bureau of Economic Analysis
31%
Percent of marketers who say their biggest challenge is improving customer retention and acqisition
TeraData
65,000,000,000
# of Pokemon Go users in the United States
Fortune
13%
Google+ effectiveness rate for B2B content marketers
B2B Marketing
41%
SlideShare effectiveness rate for B2B content marketers
B2B Marketing
$17,800,000,000.00
Annual newspaper advertising spend in the U.S.
Statista
73%
Percent of Millennials that are willing to pay extra for products and services from companies dedicated to social and environmental change
Nielsen
30%
Facebook effectiveness rate for B2B content marketers
B2B Marketing
18%
Increase in department store loyalty program memberships from 2015
Colloquy
28%
Percent of consumers who are loyal to their providers and brands
Accenture
$2,000,000,000.00
Annual corporate spending on loyalty programs
Cap Gemini
$782,700,000,000.00
Annual restaurant industry sales
National Restaurant Association
$220,550,000,000.00
Annual U.S. advertising spend
Statista
$24.50
Average eComerce spending for new customers
McKinsey
39%
Percent of smartphone users would pay restaurant and bar tabs via smartphone app if offered
National Restaurant Association
93%
Percent of unfavorable customer opinions on social media in the retail industry
Cap Gemini
89%
Percent of social media sentiment toward loyalty programs that is negative
Cap Gemini
$10,000,000,000.00
Increase in Nintendo's value in the first 10 days of the Pokemon Go app release
Gizmodo
57%
Percent of Baby Boomers that look up menus online via a computer
Technomic
58%
Percent of Millennials that look up restaurants to visit via internet review sites
Technomic
$1,600,000.00
Spending PER DAY in the Pokemon Go App
Fortune
$41,000,000,000.00
Billions of dollars estimated to be lost by U.S. companies each year due to poor customer service
New Voice Media
29%
Increase of cost of living over past 12 years
NerdWallet
50,000,000,000
Number of burgers consumed in the U.S. each year
51%
YouTube effectiveness rate for B2B content marketers
B2B Marketing
$67,069,000,000.00
Annual digital advertising spend in the U.S.
Statista
17.683%
Growth of clothing and footwear spending since 2009
Bureau of Economic Analysis
$7,000,000,000.00
Annual online grocery shopping sales in the U.S.
Statista
81%
Percent of Consumers who are more likely to do business with brands that offer loyalty programs
Bond
$626,100,000,000.00
2015 holiday sales
National Retail Federation
59%
Perecent of millenials who quit a restaurant loyalty program because it wasn't valuable enough
SoftwareAdvice.com
45%
Percent of consumers that maintained a consistent level of loyalty to the top 100 CPG brands in the U.S. from 2014-15 
Catalina
72%
Percent of social media followers of a brand likely to make a future purchase
Twitter
20%
Pinterest effectiveness rate for B2B content marketers
B2B Marketing
64%
Percent of retailers who say their loyalty/rewards program is the best way to connect with consumers
Forrester
69%
Percent of Millenials who belong to retail loyalty program
BlackHawkNetwork
67.20%
Consumers who use a smartphone to check their email
Blue Hornet
$52.50
Average eComerce spending for existing customers
McKinsey
31%
Percent of consumers who would be receptive to text message marketing from a limited-service restaurant
National Restaurant Association
44%
Percent of consumers who are satisfied with loyalty program membership
Bond
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Anthem Marketing among ICIC and FORTUNE's Inner City 100 winners

CHICAGO - October 21, 2014 - The Initiative for a Competitive Inner City (ICIC) and FORTUNE announced that Anthem Marketing Solutions was selected for the 2014 Inner City 100, a list of the fastest-growing inner city...

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