Senior Marketing Data Analyst

Chicago

Company Overview:

Contribute to one of the fastest growing urban companies in America, according to ICIC and Fortune Magazine. Anthem Marketing Solutions provides expertise to clients in data driven marketing strategy and analysis.

Located near the train stations and 'El' in Chicago's fashionable West Loop, we offer a dynamic, intellectually-challenging environment, where you will have the chance to share your talents and make a meaningful contribution. In this role, we offer a wide variety of valuable experience and continuous learning in the field of Marketing Analytics.

Senior Marketing Data Analyst

Position Overview: This role analyzes customer data to measure marketing campaigns, test & learn what is successful, generate new insights related to customers' behaviors and recommend marketing strategies to improve our clients' business results. A Senior Marketing Data Analyst is expected to work independently by having a firm grasp on data structure and how to analyze data to answer clients' business questions.

Reports to: Manager, Marketing Analytics

Responsibilities:

  • Perform in-depth quantitative analyses of customer & transactional data sets to get meaningful, actionable insights and provide recommendations to inform (improve?) clients' marketing strategy.
  • Communicate clearly with the Manager, client project leaders, and other analysts to thoroughly understand client's needs, analyze data appropriately and deliver the work products to client's satisfaction.
  • Evaluate impact of marketing programs through use of test design and analysis of programs and target audiences.
  • Design marketing metrics reports and management dashboards.
  • Use statistical techniques (e.g. regression models, time series models, factor analysis and clustering) as needed to create analytical marketing solutions. Consider other analytic methods and models based on client requests or projects for new business.
  • Create presentations using data visualization tools to create compelling insights for client action.

Required Knowledge/Skills/Abilities:

  • BA/BS in Finance, Economics, Marketing, Statistics, Engineering or quantitative related field. Master's degree preferred
  • 3-7 Years Marketing or Business Analysis experience using SQL and/or SAS
  • Ability to interpret large and complex marketing datasets for general analyses for different audience types
  • Proficient in Excel (VBA a plus)
  • Experience with planning and executing data for online and offline marketing campaigns, including list acquisition, test design, audience selections, and model score applications is preferred.
  • Prefer familiarity with regression/predictive modeling and other advanced quantitative techniques(clustering, time series)
  • Experience in Tableau is desirable.
  • Collaborative problem solving mindset
  • Intellectually curious, resourceful, with marketing analytics savvy
  • Clear and concise communication skills
  • Knowledgeable in MS Word and PowerPoint

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