Meredith Morgan Joins Anthem Marketing Solutions as Senior Director, Strategic Marketing Analytics
FOR IMMEDIATE RELEASE:
CONTACT: Stephanie McAndrew Anthem Marketing Solutions 312.441.0375 312.441.0412 Meredith Morgan Joins Anthem Marketing Solutions as Senior Director, Strategic Marketing Analytics
CHICAGO - September 10, 2014 - Leading data-driven marketing agency, Anthem Marketing Solutions, is pleased to announce the recent appointment of Meredith Morgan as Senior Director, Strategic Marketing Analytics.
At Anthem, Meredith will lead the analytical team, applying quantitative techniques to solve business problems. Meredith brings her expertise in building predictive models - including response, attrition, value, next logical product, and incremental lift - as well as customer segmentations, long term value measurement, data mining, test design, and campaign results analysis to our growing team. Meredith will also lead efforts to enhance existing packaged analytic solutions including Customer Insight Engine, Loyalty Assessor, Transaction Insight Engine and our proprietary segmentation tool InnerCircles.
"I'm thrilled to be joining such a talented group that's committed to advancements in data analytics", Meredith notes regarding her new team. "And I look forward to helping advance Anthem's continuing drive into Big Data and its application in all areas of marketing analytics, especially emerging mobile, social and digital channels."
Meredith previously worked at Sears as the Director of Targeted Marketing Interactions. Prior to Sears, Meredith worked at Verizon Wireless and Alltel, where she built a predictive modeling capability and defined targeting strategies. She also worked at Merkle and Rapp Worldwide, leading analytical work for clients in the retail, banking, telecommunications, hospitality, entertainment, and automotive industries, with experience in both consumer and B2B marketing.
About Anthem Marketing Solutions
Anthem Marketing Solutions is a data-driven marketing agency that provides strategy and cutting-edge tools to solve challenges for today's omni-channel marketer. Serving a broad range of industries, from casual dining to home services and B2B product distribution, Anthem is one of the fastest growing companies in America, according to Inc. Magazine's Annual Inc. 500|5000 rankings in 2012 and 2013. Learn more about our products & services at anthemedge.com or email us at .