Online Stores Win the Low-Price Wars

Internet Retailer

Everyone's looking for a deal. And for a long time, the place to look for a deal on items priced under $5 was in stores. But that's changed, says Anthem Marketing Solutions, a consulting firm. In the most recent iteration of the firm's semi-annual price comparison, Anthem found items priced under $5 had a lower price online 66% of the time. In a similar analysis in June 2013, 61% of these low-priced items were cheaper in stores... read the article here.