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About Us

Anthem is a leading data-driven marketing agency that helps businesses grow.

Who We Are

Anthem Marketing Solutions was founded in 1997 by John Keenan. During the first several years in business, John and his partner provided independent CRM and database marketing strategy consulting services to to a number of agencies, including Wunderman and Leo Burnett, serving clients such as Sears, Equifax and Citigroup.

The advanced analytic and big-data needs were more than most agencies could handle, so Anthem expanded into this niche, providing full data analysis and analytic strategy for clients. In 2007, Anthem formally adopted the name Anthem Marketing Solutions to more broadly reflect the range of consulting and packaged services that we offer. In that same year, Christopher Carroll became a partner at Anthem.

The Initiative for a Competitive Inner City (ICIC) and Fortune announced that Anthem was selected for the 2014 Inner City 100, a list of the fastest-growing inner city businesses in the U.S. In 2013, Anthem made the list of Inc. Magazine’s ranking of the nation’s fastest-growing private companies — for the second year in a row. Our CEO, John C. Keenan, attributes Anthem’s success to having the right team: a diverse group of people that enjoys growing together as they help their clients to grow.

What We Do

We analyze our clients’ large-scale datasets to glean insights that help us develop marketing strategies that promote growth. At Anthem, we believe that the key to long-term growth lies in optimizing the relationship between your brand and your customers and prospects.

Our customizable, proprietary marketing tools provide a range of creative solution options that allow us to develop actionable strategies that help you target and acquire the right customers; retain and engage your customers; and build long-term, profitable relationships that promote growth — while allocating your marketing dollars more efficiently.

How does this work? Regardless of what you’re marketing, you need to get your message to the right people, in the right way. Anthem digs deeply into your customer and marketing performance data to help you understand who your best current and potential customers are, and then we recommend the best ways to interact with them — through relevant messaging via both online and offline channels — to generate increased revenue.