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Find out what’s new at Anthem and in the industry — and what it means for you.

Anthem Insights

Imagine if you could leverage the value of all of the marketing data you’ve captured about your prospects, customers and competition and bring that data to bear to make... Read Full Post
  Anthem Marketing Solution CEO John Keenan’s Interview with Clutch One of the latest trends in the business world is the use of business intelligence (BI) data... Read Full Post
  Some agencies pride themselves on being able to do it all. This is often referred to as the one-stop-shop approach, which is convenient for clients. With this... Read Full Post
A recent RetailWire article discussed how Target and Whole Foods are both testing points-based loyalty programs. (Yawn…) And then it posed a good question to start a... Read Full Post
  Is Dunkin Donuts Perks really driving a 20% increase in year-over-year sales for the chain? That would be incredible, and maybe the best performing loyalty... Read Full Post
  Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading... Read Full Post
It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to... Read Full Post
Reading this article today about the volume of Super Bowl-related social media posts, and the plethora of articles about Super Bowl ads, caused me to circle back on... Read Full Post
“A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014's third quarter bought new packaged goods products after being... Read Full Post
There are a lot of successful examples of behaviors that can be disintermediated with a technological solution, for the better. And then there are those ideas that... Read Full Post