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Sr. Marketing Data Analyst

Position Overview: This role analyzes customer data to measure marketing campaigns, test & learn what is successful, generate new insights related to customers’ behaviors and recommend marketing strategies to improve our clients’ business results. A Senior Marketing Data Analyst is expected to work independently by having a firm grasp on data structure and how to analyze data to answer clients’ business questions.

Reports to: Director, Marketing Analytics

Responsibilities:

  • Identify and use appropriate data sources and manipulate date to carry out in-depth quantitative analyses of customer, market, transaction level data sets.
  • Design and create marketing metrics reports and management dashboards for multiple clients including data visualization.
  • Evaluate impact of marketing programs through use of test design and analysis of programs and target audiences.
  • Determine meaningful insights from data and provide recommendation to improve clients’ marketing strategy.
  • Create appropriate methodologies (encompassing type of data, time frame, calculations or statistical techniques, appropriate comparisons) to answer client business questions.
  • Use statistical techniques (e.g. regression models, time series models, factor analysis and clustering) as needed to create analytical marketing solutions.
  • Evaluate the quality and accuracy of existing analyses and provide/receive feedback.
  • Package analytical deliverables whether in Excel, PowerPoint or Tableau for maximum impact.
  • Communicate clearly with the Manager, client project leaders, and other analysts to thoroughly understand client’s needs, analyze data appropriately and deliver the work products to client’s satisfaction.
  • Present findings verbally with clarity to internal audiences.

Required Knowledge/Skills/Abilities:

  • BA/BS in Finance, Economics, Marketing, Statistics, Engineering or quantitative related field. Master’s degree preferred
  • 5+ Years Marketing or Business Analysis experience using SQL and/or SAS
  • Ability to interpret large and complex marketing datasets for general analyses for different audience types
  • Proficient in Excel (VBA a plus)
  • Experience with planning and executing data for online and offline marketing campaigns, including list acquisition, test design, audience selections, and model score applications is preferred.
  • Prefer familiarity with regression/predictive modeling and other advanced quantitative techniques (clustering, time series)
  • Experience in Tableau is desirable.
  • Collaborative problem solving mindset
  • Intellectually curious, resourceful, with business savvy
  • Clear and concise communication skills
  • Must be legally authorized to work in the United States without sponsorship, now or in the future