Ms. Lasswell has more that 15 years of experience in the marketing consulting industry. She has specialized in marketing strategy, product and campaign development, channel and profit optimization, life cycle/value measurement, campaign targeting using segmentation modeling, performance tracking, Web analytics and cross-functional collaboration.
Ms. Lasswell helped to develop and implement data-driven acquisition, customer loyalty and engagement strategies for marquee clients, including Aramark Refreshment Services, FinishLine, Sears, Discover Financial Services and Allstate.
As Vice President of Client Services and Strategic Consulting at Analytic Innovations (formerly Krumm & Associates), she directed targeting and multi-channel communication strategies that increased client profits from $140 million to $250 million.
Ms. Lasswell is known for her collaborative nature and her ability to solve business problems by aligning them with the appropriate statistical modeling and analytics. She accomplishes this by employing knowledge discovery to enhance decision-making, not replace it.
Ms. Lasswell is originally from Massachusetts. She earned her degree in psychology at the University of Minnesota.