4 Ways to Optimize Local-Area Sales and Marketing Efforts to Increase ROI

 

Many product manufacturers don't adequately leverage POS data made available to them by their big-box retail channel partners. If that describes your business, there is an easy way to turn that...

Posted by Melissa Amedeo on 01/12

Anthem Marketing Solutions is a Clutch Choice for Managing Big Data!

 

Some agencies pride themselves on being able to do it all. This is often referred to as the one-stop-shop approach, which is convenient for clients. With this approach, though, while these...

Posted by jkeenan on 01/07

Users Identity Matters More in the Long Term

 

 

I recently read an article on adweek.com and have a different point-of-view than what is discussed.

Looking at consumers’ intent is interesting and certainly should be taken into account,...

Posted by Melissa Amedeo on 12/16

5 Data Considerations to make your Holiday Campaigns Successful

 

 

The holiday season competition for sales has begun. I have already seen my own in box and mail box become more cluttered. As you execute your communication plans this year, below are a few...

Posted by Melissa Amedeo on 11/09

Loyalty Programs: Abundant, but driving ROI?

 

 

As more loyalty programs tie to mobile integration, the days of needing my key-ring to hold my reward cards will likely come to an end over the next few years. So, I won’t bore you with...

Posted by Melissa Amedeo on 10/07

Right Question, Relevant Answers?

 

A recent RetailWire article discussed how Target and Whole Foods are both testing points-based loyalty programs. (Yawn…) And then it posed a good question to start a discussion among its panel...

Posted by jkeenan on 03/09

More Misleading Stats – Handle With Care!

 

Is Dunkin Donuts Perks really driving a 20% increase in year-over-year sales for the chain? That would be incredible, and maybe the best performing loyalty program of all time! At least that is...

Posted by jkeenan on 03/02

Caveat Lector!

 

Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more...

Posted by jkeenan on 02/23

Would You Give Me A Dollar If I Like You on Facebook?



It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the...

Posted by jkeenan on 02/16

Has Social Media Achieved Scale?



Reading this article today about the volume of Super Bowl-related social media posts, and the plethora of articles about Super Bowl ads, caused me to circle back on Super Bowl posts of my own from...

Posted by jkeenan on 02/09

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