Major League Loyalty?

Word came last week that it is finally here! What is this long-awaited event? The debut of a loyalty club called the Players Choice Platinum Club was announced by the MLB Players Association. There...

Posted by jkeenan on 04/24

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Absolut-ly!

It is often too easy to be critical, so we are always happy to applaud an example of what we consider to be a brand taking the right approach to implementing a CRM program. If you start with...

Posted by jkeenan on 04/07

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