Extending the Co-op Concept

Interesting article in the March Direct that provides a case study for how to extend the co-op database concept outside of the realm of the cataloguers. It begs the question: why aren’t more...

Posted by jkeenan on 03/28

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Talking About Authority

In our last post, we talked about the idea of creating a brand as a lifestyle destination. As we were preparing some thoughts on a couple of specific examples, we came across a Chicago Tribune...

Posted by jkeenan on 03/19

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Brands as Lifestyle Destinations

Since brand marketers began their forays onto the Internet in the mid- to late-90s, I have been fascinated by their attempts to establish a presence and engage consumers. Especially by brands...

Posted by jkeenan on 03/15

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