Is a subset of the marketing world talking to themselves?

Another day, another article where a brand is proclaiming success for some Web 2.0 marketing activities, but is unable to quantify what success means. This time there is a direct question about...

Posted by jkeenan on 09/25

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Dropping In On Alien Droppings

It has been a number of months since we last thought about Kimberly Clark's alien droppings contest , a user-generated-content (UGC) contest in support of their Electronic Bath Tissue...

Posted by jkeenan on 09/24

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Measuring WOM?

I see a lot of articles popping up in the trades about the power of Word-of-Mouth marketing. What I never see is a good case study showing how to measure effectiveness, and what constitutes an...

Posted by jkeenan on 09/22

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