Don’t blame the data

One of the key features of advertising online is that it has given marketers a wealth of data. Performance metrics related to click through rates, ad placement, keyword tracking and SEO/SEM can all...

Posted by Eric Giandelone on 12/17

Clip, save, refresh

The Internet has displaced offline activities in many circumstances, but simply being online, and therefore well-positioned to take advantage of a macroeconomic event or even industry fad, is not...

Posted by Eric Giandelone on 12/12

Zen and the Art of Price Competition

After some tough economic news, allow me a moment of head-clearing Zen: If a tree falls in the woods and there is nobody there to hear it, does it make a sound? If a company announces a new...

Posted by Eric Giandelone on 12/09

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