Be Wary of False Research

This has been a pretty bad week for market researchers. British-grocer Tesco admitted that it did not properly gauge the American market in a London Times story covering the company's Fresh & Easy...

Posted by Eric Giandelone on 02/27

A Consistent Message from the IAB?

What is going on at the Interactive Advertising Bureau (IAB)? Just a couple of months ago, we were all treated to this rant by CEO Randall Rothenberg about how audience measurement is difficult and...

Posted by Eric Giandelone on 02/25

Learning the Lessons of Bud.tv

Well, as we read in an Ad Age article regarding Bud.tv recently, Adidas is launching its own "online entertainment network."  It is being billed as "a 'global hub' for video content produced by...

Posted by jkeenan on 02/24

Bye Bye Bud.tv

Ad Age announced this week that Budweiser had closed down Bud.tv, its highly publicized attempt to build a brand-centric video channel.  No surprise here.  We were interested in seeing what happened...

Posted by jkeenan on 02/20

Spending money during a downturn

One of the paradoxes of a recession—and this recession in particular—is that while economists have chastised consumers for not saving enough in the past, they are now chastising consumers for not...

Posted by Eric Giandelone on 02/20

The Problem With Google Print (and Google Radio…)

On January 20th, Google announced that it was ending its efforts to sell newspaper ads under a program called Google Print Ads, which had been operating for more than two years. Most analyses, like...

Posted by jkeenan on 02/19

An Un-TIME-ly Take on Newspapers

There was a cover story in TIME magazine recently titled 'How to Save Your Newspaper " by the former managing editor of the magazine, Walter Isaacson. The thesis boils down to the idea that...

Posted by jkeenan on 02/17

Delivering the right message

Despite last month's increase in retail sales, many retailers have been struggling harshly in this economic downturn. For marketers who have struggled to break through the marketing clutter, their...

Posted by Eric Giandelone on 02/16

Show me the metrics

Being a marketer right now entails not only selling your products/brands to consumer but also selling your existence to higher ups who make decisions on budgets and personnel. As has been noted...

Posted by Eric Giandelone on 02/10

Membership has its benefits

A recent report by the firm Colloquy has come to the conclusion that customers who participate in customer loyalty-building programs are 70% more likely to recommend a product, service or brand than...

Posted by Eric Giandelone on 02/04

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