The Wisdom of the Masses

This is a couple of weeks old now, but we always love to circle back to talking about consumer engagement and toilet paper... Charmin has sponsored a mobile-optimized site called SitorSquat to help...

Posted by jkeenan on 04/16

Assumption-Driven Analysis Requires Realistic Assumptions!

Going through some old articles I had set aside, came across this one from Oct 2008 in Internet Retailer titled “Finding the right email frequency for maximum profit.” The thesis is that retailers...

Posted by jkeenan on 04/15

A “Sprinkling” of Commentary

It used to be that when people asked me to cite a prominent CPG loyalty program, it was difficult.  Certainly to name a successful program.  But especially with online making running programs so...

Posted by jkeenan on 04/13

Traditional media: revisiting a recurring theme…

I'm definitely a believer that "new media" are going to increase in importance as marketing channels in the future. But regardless of what some prominent voices are saying, like this VC who is...

Posted by jkeenan on 04/09

“Buck"ing the Trends

How generous can the middleman on a transaction afford to be in rewarding consumers?  I was involved in an assessment for a major credit card company a few years back in which this was the central...

Posted by jkeenan on 04/03

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