The Downfall of Demographics?

A recent article in Adweek poses the question, "Are Demographics Dead?"  The general thesis of the article and the research study it draws from is that 'life stages' serve as a more accurate tool...

Posted by Hallie Borden on 02/26

We keep going back to this topic…

Not sure why, but I guess we are continually fascinated with how toilet paper marketers attempt to reach consumers with discussions about a, how shall we say this, delicate topic. Certainly Charmin...

Posted by jkeenan on 02/11

Is Everything “e” Really About “Me”?

Is it time to put the brakes on the online embrace of "my" importance? Do a search on the words "my" and "rewards" and you'll be amazed at how many links are returned. (This was prompted by the...

Posted by jkeenan on 02/09

Without Direct Response, Tough to Find ROI In Super Bowl Ads

A couple of years ago in this space, we suggested why it made sense for SalesGenie.com to advertise their business lead list service during the Super Bowl – because the number of direct...

Posted by jkeenan on 02/08

Prescription for Social Success?

Interesting piece about the success of this year’s “Elf Yourself” promotion from OfficeMax (or is it Office Depot? The danger here is that the promotion is bigger than the brand, like the pink bunny...

Posted by jkeenan on 02/05

Re-Starting the Discussion

Well, we've taken a bit of a break from posting comments and keeping up with social media experiments, including  Twitter, Facebook, LinkedIn, etc. Part of this was deliberate – we had a very busy...

Posted by jkeenan on 02/03

Page 1 of 1 pages