The Curse of the Dollar Menu

This summer, the price of ground beef is rising with the temperature. As burger joints enter their prime season, they're faced with an interesting challenge— to discourage burger sales.

With...

Posted by Hallie Borden on 06/21

How Do You Know?

Spot-on take by the author of this opinion piece, who suggests that, with regards to social media, “some enterprises have begun to feel that the benefits of this new conversation model have been...

Posted by jkeenan on 06/10

Some Thoughts While Mobile…

I don’t quite know what to make of mobile advertising at this point, partly because I haven’t found it personally beneficial to date. But I’m trying to get more up to speed so I can try to figure...

Posted by jkeenan on 06/08

Self-Serving Rewards Programs?

That is a silly premise, of course all rewards programs are designed to be self-serving for sponsors, even while providing benefits to consumers. But here comes another restaurant program that may...

Posted by jkeenan on 06/02

Finger on the Trigger?

Interesting piece recently from the author of “The Anatomy of Buzz,” talking about how companies need to trigger brand conversations among consumers.  He makes a good point when he says the most...

Posted by jkeenan on 06/01

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