Back to the Basics with Back to School

Written by summer intern Terri Shih.

With summer coming to a close, families are gearing up for the annual back to school hunt, searching for this season’s newest trends and must-have school items....

Posted by Hallie Borden on 08/31

Social Technology Officer?

For Tasti-D-Lite, a 50-outlet frozen dessert chain? At first glance, this doesn’t seem to make sense. But there has been a lot of buzz recently about how brands can capitalize on location-based...

Posted by jkeenan on 08/16

The Rise of Restaurant Rewards

A recent article in the Wall Street Journal touches on what we’ve been discussing in depth at the Anthem office. Restaurants are slowly beginning to launch loyalty programs after proven success...

Posted by Hallie Borden on 08/10

The verdict is in…

Not too long ago we posted a note about a Papa John's Facebook promotion. Our take at the time was that it wasn't that exciting because we didn't expect it to reach that many consumers, certainly...

Posted by jkeenan on 08/04

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