Are We Making Consumers Work Too Hard?

I have been involved in a number of discussions recently where the topic of QR codes has come up. You know, those funny little squares that can be scanned with a smartphone, which will then direct...

Posted by jkeenan on 09/30

Stop Me If You’ve Heard This One Before…

TechFlash Article

Back in the old days, say 8-10 years ago, there was a web site that made a huge splash, at least for a short time, and then went away. OK, there were lots like that, but the one...

Posted by jkeenan on 09/27

Who wants to be BB&B;?

Promo Magazine Article

Deals, deals, everywhere! Every day comes another announcement that retailer X has joined one of the geo-location services (FourSquare, Loopt, Gowalla, etc. and now...

Posted by jkeenan on 09/23

It’s Official - Now Everybody Has a Rewards Program!!

Has it just seemed like lately every single brand has decided to launch a loyalty/rewards program, or is it really true? We've seen low-cost products like Stouffer's frozen dinners launch programs...

Posted by jkeenan on 09/16

Is Snacking a New Daypart?

Quick Service Restaurants are capitalizing on a new trend that’s emerged in recent years– the snack. While snacking has been around almost as long as eating, the dismal economy has given new...

Posted by Hallie Borden on 09/10

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