The Future is Here!

Way way back, when I was a fledgling database marketing analyst, I interviewed for a job with a prestigious consulting firm. It was right around the time that Peppers & Rogers released their first...

Posted by jkeenan on 12/22

Smart Thinking About the Smartphone

It is axiomatic in grocery retailing that the retailer holds the power with the consumer, since it is catering to a variety of needs on a shopping trip, while individual brands make up only one...

Posted by jkeenan on 12/17

Will Consumers Pay for Discounts?

The proliferation of deal programs reflects increased consumer interest in achieving savings in their everyday purchases.  But will they pay for the privilege?  Or a bigger question, is there any...

Posted by jkeenan on 12/14

Watch Out for Deep Discounts

Interesting article in The Economist on Black Friday pricing strategies. Raising prices the week before Thanksgiving and  "discounting" for Black Friday seems to be common practice now. In fact, we...

Posted by Hallie Borden on 12/10

Is It Just Me, Or Are Things Getting Complicated?

There are all these cool new location-based apps proliferating, and I have been trying a few of them out recently.  Mostly because I'm curious, not because I'm anxious to tell everyone where I am at...

Posted by jkeenan on 12/08

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