New, Not Improved

I recently read an interesting article about how the recent onslaught of logo redesigns is causing American retail stores to adopt similar branding. It’s been frustrating to watch the abandonment...

Posted by Hallie Borden on 03/23

Don’t “Fence” Me In

Location seems to be the theme of many of the trade newsletters hitting my mailbox these days, and spurring quite a bit of thinking. I've made a couple of comments on ShopKick and FourSquare, now...

Posted by jkeenan on 03/16

I’m Shocked, Just Shocked.

To borrow, or maybe butcher, a quote from the classic movie Casablanca, I am shocked, just shocked, to learn that.. there is cheating going on in some of the location-based "check-in"...

Posted by jkeenan on 03/10

I Guess QR Still Doesn’t Apply To Measurement…

What if you had a case study with all kinds of interesting elements: QR codes, mobile marketing, manufacturer/retailer collaboration, variable digital printing, activation/reactivation, and coupon...

Posted by jkeenan on 03/02

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