Deconstructing a Metric (Part 1)

It is always interesting to see someone suggest a new way of looking at things, and it is exciting to try to coin a new phrase. But reading this article, while the author may have a perfectly good...

Posted by jkeenan on 04/28

I Always Feel Like Somebody’s Watching Me…

The personalization of online ads has been an enormous achievement. Email a friend that you’re thinking of visiting Italy, and in moments, Alitalia is monopolizing your Gmail ad bar. Google “What...

Posted by Hallie Borden on 04/19

The Zero Factor

Written by intern Terri Shih.

Imagine that you are out shopping. With spring quickly approaching, let’s say that your item of choice is a new outdoor grill. When it comes to payment, a financing...

Posted by Hallie Borden on 04/04

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