Since When Does “Following With a Purpose” Matter More Than Sales?

In my career, I have mostly worked with larger companies, with only the occasional foray into the world of small business marketing. But always trying to expand my horizons, it was with some...

Posted by jkeenan on 05/12

Deconstructing a Metric (Part 2)

In my previous post, we took a look at a proposed metric that was written up in a trade industry newsletter, the “off e-mail multiplier,” that suggests a way to attribute off-line sales to email...

Posted by jkeenan on 05/03

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