The Fifth “P” of Marketing

It may be a cliché to talk about the 4 “P’s” of marketing, but it's still a fundamental that every student must learn. What’s not mentioned is probably the most important “P” of all, psychology. On...

Posted by Sonya Sachdeva on 08/31

Is 1MM a Significant Milestone for Social Media?

Big news this week, that Chili's has surpassed 1MM Facebook fans! They made a big deal of it and rewarded the 1MMth fan with prizes and recognition. It took me back 10 years or so to when the VP of...

Posted by jkeenan on 08/22

“Make” Local Ads Ring True

An AdAge poll on local advertising agencies recently caught my eye. The question is, “In order to support local communities, should marketers stick with local firms, or go wide in search for the...

Posted by Hallie Borden on 08/18

Why I Always Insist On Context

Today, in a meeting, I was presented with a chart showing the number of remedial service calls performed by one of our client's branches. Whole numbers. No timeframe. No comparison to total number...

Posted by jkeenan on 08/10

If Everybody’s Doing It, Can It Still Be Different?

Oftentimes, when industry updates come into your mailbox, you scan them, at best, hoping to find one nugget of interest. So I was excited to receive a newsletter today touching on two separate items...

Posted by jkeenan on 08/04

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