What’s Your Company’s ARC?

Database marketing is full of acronyms—RFM, CPM, LTV—the list goes on and on. Well, I am going to add one more—ARC (Acquisition Retention Cross-Sell). This concept unifies the three key drivers of...

Posted by Andy Curtis on 01/25

VIDEO: Anthem Analysts Discuss How Their Unique Backgrounds Influence Our Solutions

John Haugen, Matt Siedlecki, and Sonya Sachdeva all have different backgrounds and viewpoints, but work together to enhance Anthem's client solutions.

Posted by Hallie Borden on 01/10

Over-Under on Google AdWords

Staying under budget is usually considered a good thing. At least, that's what we thought before conducting an informal survey on Google AdWords. Based on anecdotal office observations, we were...

Posted by Hallie Borden on 01/05

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