The Importance of Testing Before Implementing New Changes to a Business

I recently stopped at a Chipotle to grab a bit to eat for lunch during a busy workday. This Chipotle always has notoriously long lines that wrap around the restaurant. That day, the line was even...

Posted by Megan Johns on 09/30

“There’s an app for that”

"There’s an app for that" is a phrase familiar to most, often heard when a friend is trying to perform a seemingly mundane task with the help of an internet search on his mobile device. It is no...

Posted by Patrick Wilkins on 09/23

Online vs. In-Store: Study Shows a 50/50 Chance of Finding Products Cheaper in Either Channel

We've just released the sixth installment of our market basket analysis, "Deal Seeking: Online vs. Offline"! Read our press release here, and click "Download Study Here" on the right sidebar to view...

Posted by Jennie Cramer on 09/16

[hei] -(pause)- [Ju:]?

I was surprised when my Korean name was called by a beautiful barista at a coffee shop. I visit there often but I had never told anyone there my name. How did she know it? Of course, she had gotten...

Posted by Heaju Pomerleau on 09/06

Anthem Marketing Makes Inc. Magazine’s Exclusive List for the Second Year in a Row

We're proud to announce that Anthem Marketing Solutions has made Inc. Magazine's exclusive list of America's Fastest-Growing Private Companies for the second time! Take a look at our ranking, and...

Posted by Jennie Cramer on 09/04

Validating the Components of a Multi-Channel Marketing Plan

One of our specialties at Anthem is to help our clients with more individualized, specific, and measurable marketing campaigns and we continue to utilize Direct Mail as a primary component for many...

Posted by Shaokang Wang on 09/03

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