I “Heart” Zappos’ New Social E-commerce Site

With continued consumer resistance to online tracking, several major internet browsers have taken action. According to a recent Wall Street journal article, Mozilla will be joining Microsoft and...

Posted by Sarah Slattery on 10/28

Customer Segmentation: Know the Limits

When companies are fed with more and more data about their customers, the natural path to take is to target or retarget on a more personalized level - divide and conquer, or rather divide and try to...

Posted by Divesh Brahmbhatt on 10/11

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