Caveat Lector!

 

Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more...

Posted by jkeenan on 02/23

Would You Give Me A Dollar If I Like You on Facebook?



It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the...

Posted by jkeenan on 02/16

Has Social Media Achieved Scale?



Reading this article today about the volume of Super Bowl-related social media posts, and the plethora of articles about Super Bowl ads, caused me to circle back on Super Bowl posts of my own from...

Posted by jkeenan on 02/09

Can You Believe This?



“A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014's third quarter bought new packaged goods products after being served mobile ads.” So...

Posted by jkeenan on 02/03

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