More Misleading Stats – Handle With Care!

 

Is Dunkin Donuts Perks really driving a 20% increase in year-over-year sales for the chain? That would be incredible, and maybe the best performing loyalty program of all time! At least that is...

Posted by jkeenan on 03/02

Caveat Lector!

 

Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more...

Posted by jkeenan on 02/23

Would You Give Me A Dollar If I Like You on Facebook?



It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the...

Posted by jkeenan on 02/16

Has Social Media Achieved Scale?



Reading this article today about the volume of Super Bowl-related social media posts, and the plethora of articles about Super Bowl ads, caused me to circle back on Super Bowl posts of my own from...

Posted by jkeenan on 02/09

Can You Believe This?



“A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014's third quarter bought new packaged goods products after being served mobile ads.” So...

Posted by jkeenan on 02/03

What happens when behavior catches up with a disruptive technology?



There are a lot of successful examples of behaviors that can be disintermediated with a technological solution, for the better. And then there are those ideas that become a technological solution...

Posted by jkeenan on 01/25

Stop Insulting My Intelligence



Dear ____: Stop Insulting My Intelligence

If you’re like me, your inbox is being barraged with promotional emails from retailers leading up to Christmas (sorry, “the holidays”). Some of...

Posted by jkeenan on 12/19

Speaking of Metrics…

In my most recent post, I discussed how utilizing the proper metrics is important to understanding the impact/value of your loyalty program. We considered the metric ‘percent of sales...

Posted by jkeenan on 09/03

“There’s an app for that”

"There’s an app for that" is a phrase familiar to most, often heard when a friend is trying to perform a seemingly mundane task with the help of an internet search on his mobile device. It is no...

Posted by Patrick Wilkins on 09/23

Validating the Components of a Multi-Channel Marketing Plan

One of our specialties at Anthem is to help our clients with more individualized, specific, and measurable marketing campaigns and we continue to utilize Direct Mail as a primary component for many...

Posted by Shaokang Wang on 09/03

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