Feb | 15
Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more...
Posted by jkeenan on 02/23
Feb | 15
Would You Give Me A Dollar If I Like You on Facebook?
It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the...
Posted by jkeenan on 02/16
Jan | 15
What happens when behavior catches up with a disruptive technology?
There are a lot of successful examples of behaviors that can be disintermediated with a technological solution, for the better. And then there are those ideas that become a technological solution...
Posted by jkeenan on 01/25
Dec | 14
Stop Insulting My Intelligence
Dear ____: Stop Insulting My Intelligence
If you’re like me, your inbox is being barraged with promotional emails from retailers leading up to Christmas (sorry, “the holidays”). Some of...
Posted by jkeenan on 12/19
Sep | 13
“There’s an app for that”
"There’s an app for that" is a phrase familiar to most, often heard when a friend is trying to perform a seemingly mundane task with the help of an internet search on his mobile device. It is no...
Posted by Patrick Wilkins on 09/23
Sep | 13
Validating the Components of a Multi-Channel Marketing Plan
One of our specialties at Anthem is to help our clients with more individualized, specific, and measurable marketing campaigns and we continue to utilize Direct Mail as a primary component for many...
Posted by Shaokang Wang on 09/03