Jan | 16
4 Ways to Optimize Local-Area Sales and Marketing Efforts to Increase ROI
Many product manufacturers don't adequately leverage POS data made available to them by their big-box retail channel partners. If that describes your business, there is an easy way to turn that...
Posted by Melissa Amedeo on 01/12
Jan | 16
Anthem Marketing Solutions is a Clutch Choice for Managing Big Data!
Some agencies pride themselves on being able to do it all. This is often referred to as the one-stop-shop approach, which is convenient for clients. With this approach, though, while these...
Posted by jkeenan on 01/07
Nov | 15
5 Data Considerations to make your Holiday Campaigns Successful
The holiday season competition for sales has begun. I have already seen my own in box and mail box become more cluttered. As you execute your communication plans this year, below are a few...
Posted by Melissa Amedeo on 11/09
Oct | 15
Loyalty Programs: Abundant, but driving ROI?
As more loyalty programs tie to mobile integration, the days of needing my key-ring to hold my reward cards will likely come to an end over the next few years. So, I won’t bore you with...
Posted by Melissa Amedeo on 10/07
Feb | 15
Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more...
Posted by jkeenan on 02/23
Feb | 15
Would You Give Me A Dollar If I Like You on Facebook?
It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the...
Posted by jkeenan on 02/16