Feb | 15
Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more...
Posted by jkeenan on 02/23
Feb | 15
Would You Give Me A Dollar If I Like You on Facebook?
It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the...
Posted by jkeenan on 02/16
Feb | 14
Measuring Your Customer Loyalty: What This New Loyalty Metric Can Tell You
We've recently implemented a new loyalty metric for a client to help them evaluate the loyalty of their customer base and assess customer satisfaction. By using the results from one of their...
Posted by Anthem Marketing on 02/05
Jan | 14
Is Online News Only a Passion Play?
Way back in the dark ages, some 6 or 7 years ago, our firm was advising the digital arm of a newspaper company on how to increase advertising revenue from its news sites. One of our recommendations:...
Posted by jkeenan on 01/28