More Misleading Stats – Handle With Care!

 

Is Dunkin Donuts Perks really driving a 20% increase in year-over-year sales for the chain? That would be incredible, and maybe the best performing loyalty program of all time! At least that is...

Posted by jkeenan on 03/02

Caveat Lector!

 

Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more...

Posted by jkeenan on 02/23

Would You Give Me A Dollar If I Like You on Facebook?



It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the...

Posted by jkeenan on 02/16

Has Social Media Achieved Scale?



Reading this article today about the volume of Super Bowl-related social media posts, and the plethora of articles about Super Bowl ads, caused me to circle back on Super Bowl posts of my own from...

Posted by jkeenan on 02/09

Can You Believe This?



“A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014's third quarter bought new packaged goods products after being served mobile ads.” So...

Posted by jkeenan on 02/03

Measuring Your Customer Loyalty: What This New Loyalty Metric Can Tell You

We've recently implemented a new loyalty metric for a client to help them evaluate the loyalty of their customer base and assess customer satisfaction. By using the results from one of their...

Posted by Anthem Marketing on 02/05

“Park” Your Money Here?

I was going to a Blackhawks game at the United Center recently and pulled up to my usual parking lot only to see a sign that said "parking passes only" when I had always paid with cash. When I...

Posted by jkeenan on 02/04

Is Online News Only a Passion Play?

Way back in the dark ages, some 6 or 7 years ago, our firm was advising the digital arm of a newspaper company on how to increase advertising revenue from its news sites. One of our recommendations:...

Posted by jkeenan on 01/28

Google’s Image Announcement

You probably saw the following Google blog entry or heard about it second-hand: Images Now Showing, by by John Rae-Grant.

This means that Google is now acting as an intermediary between your...

Posted by Heaju Pomerleau on 01/10

Jewel Welcomes Dominick’s Customers

On my way home from work yesterday I was welcomed to my apartment by a door hanger from Jewel Osco. I immediately recognized the brilliance of the localized marketing piece: the Dominick's grocery...

Posted by Sarah Slattery on 01/09

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