Kim Redd joins Anthem Marketing Solutions as Director, Marketing & Business Development

Kim Redd joins Anthem Marketing Solutions as Director, Marketing & Business Development. Read our press release here.

Posted by Jennie Cramer on 09/10

Online vs. In-Store: Anthem Pricing Study Shows Decreasing Advantages & Increasing Competition

We've released our newest Market Basket Analysis study! Read our press release here, and click "Download Study Here" on the right sidebar.

Posted by Jennie Cramer on 09/05

Customize Messaging or You’ll Look Like Spam

One of the reasons that email (as well as social media platforms such as Twitter and Facebook) is interesting to marketers is that it may be very low cost. The cost to send an email to a lot of...

Posted by Matt Siedlecki on 03/30

VIDEO: Andy Curtis on Anthem Marketing Solutions

Andy Curtis, our Senior Director of Strategy and Analytics, discusses his background and role at Anthem Marketing Solutions.

Posted by Hallie Borden on 02/08

VIDEO: Anthem Analysts Discuss How Their Unique Backgrounds Influence Our Solutions

John Haugen, Matt Siedlecki, and Sonya Sachdeva all have different backgrounds and viewpoints, but work together to enhance Anthem's client solutions.

Posted by Hallie Borden on 01/10

Over-Under on Google AdWords

Staying under budget is usually considered a good thing. At least, that's what we thought before conducting an informal survey on Google AdWords. Based on anecdotal office observations, we were...

Posted by Hallie Borden on 01/05

Convenience Rules

Even toddlers are now using smartphones. The reason people use smartphones is convenience. From an e-commerce perspective, this means that you can shop, buy, and price-check anywhere. There is no...

Posted by Matt Siedlecki on 12/27

6 People You May Know

In microeconomics, you learn about network effectsthe idea that certain things are more valuable when more people use them. The classic example of this is the telephone. If you are the only person...

Posted by Matt Siedlecki on 12/20

Online vs. In-Store: Anthem Study Shows In-Store Pricing Becoming More Competitive

We've released our newest Market Basket Analysis study! Read our press release here, and click "Download Study Here" on the right sidebar

Posted by Hallie Borden on 12/06

VIDEO: Chris Carroll on Anthem Marketing Solutions

Chris Carroll, Partner and Chief Operating Officer of Anthem Marketing Solutions, discusses the company philosophy, and why data is so crucial to an organization's success.

Posted by Hallie Borden on 11/15

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