Can You Believe This?



“A study released today by mobile analytics company NinthDecimal reports that 70% of consumers in 2014's third quarter bought new packaged goods products after being served mobile ads.” So...

Posted by jkeenan on 02/03

What happens when behavior catches up with a disruptive technology?



There are a lot of successful examples of behaviors that can be disintermediated with a technological solution, for the better. And then there are those ideas that become a technological solution...

Posted by jkeenan on 01/25

ONLINE VS. IN-STORE: Price Advantage Continues to Increase for Online Channel

We've just released the eighth installment of our market basket analysis, "Deal Seeking: Online vs. Offline"! Read our press release here, and click "Download Study Here" on the right sidebar to...

Posted by Anthem Marketing on 01/19

Stop Insulting My Intelligence



Dear ____: Stop Insulting My Intelligence

If you’re like me, your inbox is being barraged with promotional emails from retailers leading up to Christmas (sorry, “the holidays”). Some of...

Posted by jkeenan on 12/19

Anthem Named One Of The Fastest-Growing Inner City Businesses In The U.S. By The Inner City 100

Initiative for a Competitive Inner City (ICIC) and FORTUNE announced that Anthem Marketing Solutions was selected for the 2014 Inner City 100, a list of the fastest-growing inner city businesses in...

Posted by Anthem Marketing on 10/21

FREE SAVINGS!

After signing in to my online account at Comcast.com and then clicking "Shop/Upgrade" - I immediately received this offer:

Fantastic! Coincidentally, I was going to the upgrade section for the...

Posted by Stephanie M. on 09/17

Meredith Morgan Joins Anthem Marketing Solutions as Senior Director, Strategic Marketing Analytics

Anthem Marketing Solutions is pleased to announce the recent hiring of Meredith Morgan as Senior Director, Strategic Marketing Analytics.

Meredith brings her expertise in building predictive...

Posted by Anthem Marketing on 09/10

Speaking of Metrics…

In my most recent post, I discussed how utilizing the proper metrics is important to understanding the impact/value of your loyalty program. We considered the metric ‘percent of sales...

Posted by jkeenan on 09/03

Are We Looking at the Right Metrics?

Occasionally I come across an article touting the percentage of a particular store's sales that are attributable to its rewards program. For example, this recent article talks about Nordstrom...

Posted by jkeenan on 08/26

Are Transactions Untracked Really “Loyalty Unclaimed”?

Scrolling through the latest Loyalty 360 email blast, was happy to see an article giving some exposure to our friends at InfoTrellis. They have recently published a whitepaper highlighting some of...

Posted by jkeenan on 05/07

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