Online vs. In-Store: Study Shows online channel winning the price wars

We've just released the seventh installment of our market basket analysis, "Deal Seeking: Online vs. Offline"! Read our press release here, and click "Download Study Here" on the right sidebar to...

Posted by Anthem Marketing on 04/21

When the Obvious Isn’t So Obvious

I recently read about a study published by Cardlytics that summarized "a 'whole-wallet' analysis of transaction records held by banks for nearly 70 percent of U.S. households." Sounds like it should...

Posted by jkeenan on 04/10

I Never “Expected” This…

The last couple of times I've written about a specific company, lo and behold, within a couple of days something happens that allows me to expand on my original entry. Such is the case with my...

Posted by jkeenan on 03/26

Aligning Against Expectations

One question we often ask clients is: how often do you expect customers to buy from you or visit you? What's the average expectation, and what do you expect for high/medium/low users. Not many have...

Posted by jkeenan on 03/19

Fast Follow: Chicago Business Follows Us On Parking Startups

Who would have thought that the very same week that I was writing a post about parking reservation systems here in Chicago, Chicago Business would be working on a series on the same topic? One of...

Posted by jkeenan on 02/20

What Can We Really Expect Consumers to Pay for?

So on the heels of my analysis of the prospects for ParkWhiz and Spothero comes an announcement that a company called ParkNav, formerly FasPark, has raised an undisclosed amount of funding. What do...

Posted by jkeenan on 02/12

Anthem Marketing Releases Digital Marketing Glossary Focused on Social Media

Keeping up with digital marketing concepts and technologies can be an overwhelming task for most marketers, as the landscape continually evolves and players shift. Numerous attempts have been made...

Posted by Anthem Marketing on 02/05

Measuring Your Customer Loyalty: What This New Loyalty Metric Can Tell You

We've recently implemented a new loyalty metric for a client to help them evaluate the loyalty of their customer base and assess customer satisfaction. By using the results from one of their...

Posted by Anthem Marketing on 02/05

“Park” Your Money Here?

I was going to a Blackhawks game at the United Center recently and pulled up to my usual parking lot only to see a sign that said "parking passes only" when I had always paid with cash. When I...

Posted by jkeenan on 02/04

Is Online News Only a Passion Play?

Way back in the dark ages, some 6 or 7 years ago, our firm was advising the digital arm of a newspaper company on how to increase advertising revenue from its news sites. One of our recommendations:...

Posted by jkeenan on 01/28

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