Oct | 13
I “Heart” Zappos’ New Social E-commerce Site
With continued consumer resistance to online tracking, several major internet browsers have taken action. According to a recent Wall Street journal article, Mozilla will be joining Microsoft and Apple in implementing cookie blocking features to its internet browser with Google resisting to follow suit. Companies who rely on cookies to understand online consumer behavior, personalize consumer online experiences, or hold shopping carts, should start exploring alternate approaches to monitoring web activity. For many companies, this might mean creating a better platform to encourage permission based sharing.
While the social commerce approach might work for Zappos and other fashion/apparel commerce sites, it wouldn't work well for Best Buy. Maybe they'll just have to hope the new wave of fingerprinting technology won't get shut down by privacy advocates…
Posted by Sarah Slattery on 10/28