Anthem Insights http://www.anthemedge.com/index.php?/blog Commentary on Developments in Customer-Direct Marketing en mamedeo@anthemedge.com Copyright 2016 2016-01-12T13:40:00-06:00 4 Ways to Optimize Local-Area Sales and Marketing Efforts to Increase ROI http://www.anthemedge.com/index.php?/blog/entry/optimize-locally-increase-roi/ http://www.anthemedge.com/index.php?/blog/entry/optimize-locally-increase-roi/   Many product manufacturers don't adequately leverage POS data made available to them by their big-box retail channel partners. If that describes your business, there is an easy way to turn that... Big Data, CRM, Digital, General, Loyalty 2016-01-12T12:40:00-06:00 Anthem Marketing Solutions is a Clutch Choice for Managing Big Data! http://www.anthemedge.com/index.php?/blog/entry/anthem-top-service-firm-clutch/ http://www.anthemedge.com/index.php?/blog/entry/anthem-top-service-firm-clutch/   Some agencies pride themselves on being able to do it all. This is often referred to as the one-stop-shop approach, which is convenient for clients. With this approach, though, while these... Big Data, CRM, Digital, General, Loyalty 2016-01-07T16:21:00-06:00 Users Identity Matters More in the Long Term http://www.anthemedge.com/index.php?/blog/entry/user-identity-matters/ http://www.anthemedge.com/index.php?/blog/entry/user-identity-matters/     I recently read an article on adweek.com and have a different point-of-view than what is discussed. Looking at consumers’ intent is interesting and certainly should be taken into account, but... Big Data, CRM, Digital, General, Loyalty 2015-12-16T15:56:00-06:00 5 Data Considerations to make your Holiday Campaigns Successful http://www.anthemedge.com/index.php?/blog/entry/5-data-considerations/ http://www.anthemedge.com/index.php?/blog/entry/5-data-considerations/     The holiday season competition for sales has begun. I have already seen my own in box and mail box become more cluttered. As you execute your communication plans this year, below are a few... Big Data, CRM, Digital, General, Loyalty 2015-11-09T15:51:00-06:00 Loyalty Programs: Abundant, but driving ROI? http://www.anthemedge.com/index.php?/blog/entry/loyalty-programs-abundant/ http://www.anthemedge.com/index.php?/blog/entry/loyalty-programs-abundant/     As more loyalty programs tie to mobile integration, the days of needing my key-ring to hold my reward cards will likely come to an end over the next few years. So, I won’t bore you with... Big Data, CRM, Digital, General, Loyalty 2015-10-07T15:23:00-06:00 Right Question, Relevant Answers? http://www.anthemedge.com/index.php?/blog/entry/right-questions-relevant-answers/ http://www.anthemedge.com/index.php?/blog/entry/right-questions-relevant-answers/   A recent RetailWire article discussed how Target and Whole Foods are both testing points-based loyalty programs. (Yawn…) And then it posed a good question to start a discussion among its panel... Big Data, CRM, Digital, General, Loyalty 2015-03-09T10:39:00-06:00 More Misleading Stats – Handle With Care! http://www.anthemedge.com/index.php?/blog/entry/misleading-stats-handle-with-care/ http://www.anthemedge.com/index.php?/blog/entry/misleading-stats-handle-with-care/   Is Dunkin Donuts Perks really driving a 20% increase in year-over-year sales for the chain? That would be incredible, and maybe the best performing loyalty program of all time! At least that is... Advertising, Big Data, Database, Digital, General, Loyalty, Mobile, Social 2015-03-02T10:29:01-06:00 Caveat Lector! http://www.anthemedge.com/index.php?/blog/entry/caveat-lector/ http://www.anthemedge.com/index.php?/blog/entry/caveat-lector/   Many people are familiar with the Latin phrase “caveat emptor” which means “buyer beware.” But after reading a number of misleading articles and reports in trade newsletters recently, I’m more... Advertising, Big Data, Database, Digital, General, Loyalty, Mobile, Social 2015-02-23T10:28:00-06:00 Would You Give Me A Dollar If I Like You on Facebook? http://www.anthemedge.com/index.php?/blog/entry/would-you-give-me-a-dollar/ http://www.anthemedge.com/index.php?/blog/entry/would-you-give-me-a-dollar/ It seems to be all the rage in loyalty circles currently, this idea of rewarding consumers with tangible benefits for taking actions that don’t necessarily tie to revenue. But isn’t that the... Advertising, Big Data, Database, Digital, General, Loyalty, Mobile, Social 2015-02-16T10:46:00-06:00 Has Social Media Achieved Scale? http://www.anthemedge.com/index.php?/blog/entry/has-social-media-achieved-scale/ http://www.anthemedge.com/index.php?/blog/entry/has-social-media-achieved-scale/ Reading this article today about the volume of Super Bowl-related social media posts, and the plethora of articles about Super Bowl ads, caused me to circle back on Super Bowl posts of my own from... Advertising, Big Data, Database, Digital, General, Loyalty, Mobile, Social 2015-02-09T10:15:00-06:00