Anthem CEO Speaks on Loyalty at NACS State of the Industry Summit

NACS

CHICAGO - "It's easier to motivate a behavior than create an emotion," began John Keenan, managing partner at Anthem Marketing Solutions, at the NACS State of the Industry Summit's Marketing/Current State of Loyalty general session. Addressing the merits of loyalty programs and the potential for success within the convenience store industry, Keenan's insights argued for participation while cautioning that the road ahead is fraught with challenges... read the article here