Plan Today For The Loyalty And Payment Technology Of Tomorrow

Convenience Store Decisions

At the NACS State of the Industry (SOI) Summit on Thursday, April 11, John Keenan, principal, Anthem Marketing Solutions and Patrick Raycroft, managing partner, W. Capra Consulting Group, spoke on marketing and the current state of loyalty at convenience stores. While the primary reward type at c-stores continues to be rewarding customers by giving back a percentage of their spend, the world of loyalty is evolving at a fast pace as technology continues to evolve... read the article here