Mobile Integrator

Become an intelligent leader in the evolving field of mobile marketing

With Mobile Integrator™, we'll help you integrate mobile into your marketing channel mix. Whether you’re just getting started or expanding your mobile capabilities, let Mobile Integrator be your complete strategy, data and analytic solution. We act as your strategic guide to sophisticated mobile intelligence, including how to collect, analyze and integrate mobile campaign data.

Using the Mobile Integrator solution, the Anthem team will:

  • Develop custom mobile objectives and strategies for your business
  • Conduct initial program effectiveness reporting
  • Design cross-linked databases to capture and store mobile information
    • Integrate mobile data with your other marketing campaign data, providing a full understanding of a customer’s most receptive channel
  • Plan and implement Mobile promotions
    • Execute campaign list selections and measures results
    • Integrate mobile with your other campaigns
  • Develop a way to assess long-term ROI for mobile initiatives
    • Utilize your KPI’s to measure and forecast
  • Keep you relevant in the evolving mobile space
    • Act as your strategic guide within the mobile market space to let you know what is currently possible and what is not

Anthem has expertise in the shifting landscape of mobile analytics. App download metrics are not the only way!

We move mobile marketing analytics beyond basic app effectiveness to look at real data use, giving you a holistic view of your customer. While the industry is still talking about open rates, code redemptions, app download rates, etc, Anthem will help define more meaningful metrics to developing mobile ROI.

Contact us to learn how Mobile Integrator can help your business become an intelligent leader in the mobile marketing space. Email or call us at 312.441.0382