Web Analytics and Optimization

Comprehensive Web Analytics Solution

Our unique, full-suite approach to website analytics ensures that you are intimately connected to your site’s performance. We arm you with valuable insights and direction to improve both your new customer acquisition processes as well as in-site conversion.

Are You Satisfied With Your Online Marketing Strategy?

What Are Your Web Analytics Doing For You?

  • Are your web analytics… delivering actionable results?
  • Are your web analytics… providing directional analysis?
  • Are your web analytics… enabling operational owners?
  • Are your web analytics… driving decision making?

Is Your Online Marketing Strategy Working For You?

  • Is your online marketing strategy… delivering the best customers?
  • Is your online marketing strategy… moving customers through the pipeline?
  • Is your online marketing strategy… measurable?
  • Is your online marketing strategy… producing the desired results?

Our 100% customizable suite of web analytics capabilities and solutions will help answer these questions plus give you the insights and direction to improve overall channel performance.

Web Analytics Package Features Include:

  1. Strategy Consultation
  2. Acquisition Audit
  3. User Experience Audit
  4. Behavior Monitoring
  5. Ongoing Analysis

Web Analytics Suite Applied

Whether your site is intended for lead generation, e-commerce or content we have the tools and expertise to improve your overall channel strategy and performance. Understanding the behaviors of your targeted visitors and targeted behaviors versus the performance of overall visitor traffic and behavior is just the beginning in crafting an optimized online experience.

Web Analytics and Optimization Benefits

  • Improve Conversion
  • Answer questions key to drivers in visitor behavior
  • Properly evaluate campaign performance
  • Better understand user preferences and decisions
  • Understand product positioning and cross-selling optimization
  • Improve Customer Satisfaction
  • Attract visitors who will model ideal behaviors
  • Monitor and optimize visitor paths
  • Improve overall brand experience
  • Improve Strategic Channel Decisions
  • Understand and apply industry best practices
  • Allocate space and direct behaviors according to overall business objectives
  • Make effective marketing investment decisions
  • Identify your ideal channel campaign mix and allocate investments accordingly
    • Search Advertising
    • Email Campaigns
    • Newsletters
    • Affiliate, Partner, Banner Advertising
    • Brand Alignment/Direct
  • Gain a competitive edge by understanding industry and brand specific visitor traits, behaviors and expectations

Renew your online marketing strategies and maximize your site’s effectiveness with our premier Online Analytics Suite.

Contact Us to Learn More

(312) 441-0382
549 W. Randolph, Suite 700
Chicago, IL, 60661

In the thousands of metrics offered by the types of services as Google Analytics and WebTrends – how do you form a clear picture that unveils strategic opportunities and provides actionable insights? We can help.
Strategy Consultation
  • Defining business objectives
  • Defining KPIs
Acquisition Audit
  • Acquisition Strategy- Audit of Current/Optimization Strategy
  • Current User Analysis
  • Search Engine Audit
  • Competitive Audit/Best Practices
  • Search Optimization Strategy
User Experience Audit
  • Site Design Audit
  • Search behaviors and alignment to site purpose/design
  • Page design analysis
  • Content and brand alignment
  • Industry and Best Practices Audit
  • Site Design Recommendations for Search behaviors
Behavior Monitoring
  • Ongoing analysis of user behavior
  • User segmentation and targeting
  • Unique user path and conversion analysis
  • Monthly behavior dashboard reporting
Ongoing Analysis
  • Custom monthly dashboard reporting designed around your business objectives
  • Actionable recommendations regarding acquisition, design, and conversion
  • Understanding visitor engagement