• Planning for your Success
    -
    Intelligent Marketing Investment

  • Building Strong Strategies
    -
    Intelligent Marketing Investment

Online vs. In-Store: Study Shows a 50/50 Chance of Finding Products Cheaper in Either Channel

The sixth installment of our semi-annual pricing study is now available!

Products priced under $20 maintain a clear in-store preference among the products. However, 77% of the products priced from $5-$100, favored the online channel. These results show significant differences from previous studies and suggest retailers have implemented an overall shift in pricing strategies across multiple price tiers.

Welcome to Anthem Marketing Solutions

Anthem Marketing Solutions helps clients increase the long-term value of their customers, period.  We deploy an array of structured analytic tools and methodologies to develop insight-driven strategies from all available data sources.  Big Data?  We were dealing with multiple  streams and large volumes of data long before anyone thought to put that label on it – and we understand it’s not about handling the scale, but distilling the right insights no matter what the volume or the source, and taking that to action.  Anthem’s team combines a heritage in traditional direct marketing with cutting-edge media savvy, allowing our solutions to apply equally effectively across both analog and digital channels, including mobile, social, and other emerging media platforms.

Your Goals. Our Capabilities and Solutions. Your Results.

Experience

Our passion and expertise is in helping clients acquire customers, retain and expand their base, and maximize lifetime value. We saved one client $3.5 million, and we’d love to do the same for you.more »