To provide a more cohesive view of the social media landscape, Anthem is sharing the resource its developed for internal use that expands on the popular LUMAScapes visual tools that helps organize players and specializations involved in various aspects of the digital marketing landscape
Anthem Marketing Solutions helps clients increase the long-term value of their customers, period. We deploy an array of structured analytic tools and methodologies to develop insight-driven strategies from all available data sources. Big Data? We were dealing with multiple streams and large volumes of data long before anyone thought to put that label on it – and we understand it’s not about handling the scale, but distilling the right insights no matter what the volume or the source, and taking that to action. Anthem’s team combines a heritage in traditional direct marketing with cutting-edge media savvy, allowing our solutions to apply equally effectively across both analog and digital channels, including mobile, social, and other emerging media platforms.
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